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Publication avec DOI Récupéré Publication crossref

Mirre Stallen, Carsten K. W. De Dreu, Shaul Shalvi, Ale Smidts, Alan G. Sanfey (2012). The Herding Hormone. Psychological Science, 23(11), 1288-1292. SAGE Publications.

Date de publication
18/09/2012
Identifiant
10.1177/0956797612446026
Auteurs
Mirre Stallen, Carsten K. W. De Dreu, Shaul Shalvi, Ale Smidts, Alan G. Sanfey
Source
Psychological Science
Détails
23(11), 1288-1292
Type de référence
article
Éditeur
SAGE Publications
Source de métadonnées
crossref

Résumé

People often conform to others with whom they associate. Surprisingly, however, little is known about the possible hormonal mechanisms that may underlie in-group conformity. Here, we examined whether conformity toward one’s in-group is altered by oxytocin, a neuropeptide often implicated in social behavior. After administration of either oxytocin or a placebo, participants were asked to provide attractiveness ratings of unfamiliar visual stimuli. While viewing each stimulus, participants were shown ratings of that stimulus provided by both in-group and out-group members. Results demonstrated that on trials in which the ratings of the in-group and out-group were incongruent, the ratings of participants given oxytocin conformed to the ratings of their in-group but not of their out-group. Participants given a placebo did not show this in-group bias. These findings indicate that administration of oxytocin can influence subjective preferences, and they support the view that oxytocin’s effects on social behavior are context dependent.

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