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Post published on Twitter/X on 20 Feb 2021 03:46

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韩斌 (2021). Not the first, not the best. Nature Human Behaviour, 5(2), 175-175. Springer Science and Business Media LLC.

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韩斌 (2021). Not the first, not the best. Nature Human Behaviour, 5(2), 175-175. Springer Science and Business Media LLC.

Publication date
18 Feb 2021
Identifier
10.1038/s41562-021-01068-x
Authors
韩斌
Source
Nature Human Behaviour
Details
5(2), 175-175
Reference type
article
Publisher
Springer Science and Business Media LLC
Metadata source
crossref

Abstract

依靠互联网包装的传统订房中心“携程网”，用统一品牌形象服务顾客的经济型酒店“如家”，他们都是纳斯达克明星级别的中国上市公司，成功背后又会具备哪些共同的创新因子？有人认为是网络技术创造了低成本营运能力，也有人会回答是现代感包装的品牌形象吸引了顾客。答案或许两者都对。

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